Mythbuster: Pace is not the biggest factor that impacts your weekend NPS
Pace is not the biggest factor that impacts your weekend NPS
It can be quite frustrating to see your NPS drop during the weekends. As the weekend is the period when most golfers play, it is easy to blame the pace of play and flow on the course. But surprisingly, our data shows that the drop in NPS is linked to the age of your weekend visitors.
Senior golfers are happy golfers
It’s a general trend, that seniors are more satisfied in life. They are less worried, less stressed, more free. Retired seniors (age 66+) tend to play during the weekdays, and many golf courses even offer special senior weekday memberships. Finding 4-5 hours on a weekday to go play golf is harder for the younger generations, which is why they tend to hit the links during the weekends.
Since senior golfers tend to be more satisfied in life and consequently in golf, this is often the biggest factor that impacts your weekend NPS - senior golfers are simply not at your course during the weekends to help raise the score.
The general difference between NPS in weekdays and weekends is five points, but our analyses show that three points can be attributed to the different age composition alone.
Don’t ignore this perhaps less obvious reason for your weekend NPS drop when you are interpreting your data.
This blog post is based on data from more than 40,000 green fee players in 2017.