The second annual Players 1st Conference, May 22-24

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The second annual Players 1st Conference, May 22-24

The 2018 edition of the Players 1st Conference will be hosted by the Swedish Golf Federation and will take place at Barsebäck Golf and Country Club, Malmö. At the heart of the conference will be discussions of club management and strategies for making improvements with the Players 1st platform.



In the name of growing the game
For the second year in a row we invite the Players 1st community to dive into the multifaceted subject of golf club management. The conference will be packed with engaging speakers who will present their latest findings on the topics of member recruitment and retention, analyses and strategies for club improvement, as well as the future of golf and Players 1st - all in the name of growing the game.

Speakers will include John King of the Golf Marketing University, Dublin, Unlocking the Hidden Value In Golf, Lodewijk Klootwijk of the Dutch Golf Federation, Tribal theory as basis for retention, and Bo Bengtsson of the Swedish Golf Federation, The 50/50 project.

We are proud to be gathering so many esteemed industry experts in one place, and although we have a busy schedule ahead of us there will certainly be plenty of time to relax, socialize and network between session.

The three-day event will provide excellent opportunities to learn, discuss and grow and will of course culminate on the final day with the traditional friendly, yet highly prestigious, Players 1st tournament on the gorgeous Barsebäck course.

Follow our social media channels for more coverage of the second annual Players 1st Conference.


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