Touchstone Golf deploys Players 1st Customer Experience Management solution
WE ARE PLEASED TO ANNOUNCE A NEW PARTNERSHIP BETWEEN PLAYERS 1ST AND TOUCHSTONE GOLF
Players 1st is pleased to announce that its award-winning Customer Experience Management solution has been selected by Touchstone Golf for use across its portfolio of clubs across the United States.
The deployment replaces a legacy survey system and will initially be implemented across 28 Touchstone Golf managed facilities.
The rollout will enable Touchstone to leverage the latest capabilities of the Players 1st platform, providing detailed analytics of the guest experience at Touchstone managed facilities. “We are very excited to be working with Touchstone as their customer experience management solution provider,” said Peter Smith, senior vice president, and general manager for Players 1st. “Their innovative approach to consistently delivering exceptional member and guest experiences and improving the business performance of their managed facilities makes them a natural fit and we look forward to supporting their continued success.”
The Players 1st solution will provide enhanced capabilities for the Touchstone management team, providing deeper insights into their guest’s experience, driving data-driven decision making, staff engagement, and ensuring operational alignment with guest feedback.
“Understanding our guests’ experience at our properties is of utmost concern to us,” said Mark Luthman, president of Touchstone Golf. “We have used other survey tools over the years and the Players 1st solution provides a level of useful information that we had previously not seen. The surveys were straightforward to implement and the reporting capabilities provide actionable data that benefits our courses.”
About Players 1st
Players 1st is the world’s leading supplier of Customer Experience solutions specifically designed to help golf course operators improve business results by providing actionable insights to elevate their player’s experience. Players 1st has forged strategic partnerships with leading national golf associations across Europe and North America, combining their expertise in customer experience management with industry best practices to deliver a powerful, easy to deploy solution for public and private course operators to help them take care of their most important asset – their members and guests. For more information, visit www.players1st.golf and follow us on Twitter @Players_1st , LinkedIn at www.linkedin.com/company/players-1st/ and Facebook at www.facebook.com/players1st.golf/