100 English golf clubs have now signed up for the player experience management platform Players 1st. The platform helps clubs to optimise the player experience via data and insights gathered from automated experience surveys.
We’ve gathered five helpful and manageable tips to help increase awareness and engagement of a Players 1st Member Experience Survey to help drive up response rates:
As one of the newest signings to the conference team sheet, we asked Iain Lancaster from England Golf to reflect on his experience at the 2019 Players 1st Client Conference in Utrecht and share his main take-aways from the two day event.
UK Regional Manager at Players 1st Amelia Lewis reflects on working in the golf industry as #WhyIGolf dedicates today to women working in golf.
With many clubs struggling to recruit junior golfers directly, the three initiatives below have been implemented by the national federations with the aim of providing a potential recruitment pathway into local clubs, but also to provide easy access to golf for kids without expense, complication and removing other potential barriers into the sport.
The need for golf clubs to shift their consideration of members as a common collective, and to realise that there are different ‘types’ of members is crucial to the development of any club.
Once a new golfer has found a club and entered the club’s ecosystem, it becomes a critical point for a club to make an impression. A positive integration experience for any new golfer into a club, or a golfer who has changed clubs, is crucial to their long-term satisfaction and eventual loyalty to the club.
Digital platforms in Northern Europe are leading the way when it comes to integrating new golfers into the sport, making it more accessible than ever for non-golfers to join in.
At the 2019 Players 1st Client Conference, representatives from National Federations and other member golf organisations were brought together in order to share knowledge, case studies, ideas and campaign initiatives, as well as sharing updates since the 2018 Players 1st Client Conference.
Right now, clubs consider their players as members, but many fail to see that their players are also customers and you shouldn’t be afraid to look at them like that.