It’s not necessarily the competitive edge of golf that drives women to the golf course, but rather the atmosphere and social possibilities. This is therefore important for golf clubs to take into account when looking to improve their current setup for their women members.
Read MoreRegrettably, too many clubs do not make the effort to fully understand the player point of view, resulting in misguided assumptions about player needs and characteristics.
Read MoreA well-maintained Closed Loop Process will keep collecting data and generating insights as you go along. However, you will need to use your data to take action in order to improve the overall player experience and develop loyal members.
Read MoreCustomer experience is the sum-totality of how customers engage with your company, how they perceive your brand, and how satisfied they are with your interactions. Basically, customer experience is a reflection of how customers feel about your organization.
Read MoreClubs will have varying amounts of available resources, some more limited than others. However, successful CxM isn’t necessarily determined by the amount of money you spend, rather it depends on how you focus your efforts and the heart you put into the job.
Read MoreThe closed loop process, as the name suggests, is not a one-time thing, and you are not going to solve all your issues with a single round of surveys.
Read MoreWhether by design or without, every company provides a customer experience. Taking control of that experience is what sets successful companies apart.
Read MoreIn this era of big data and analytics, Customer Experience Management (CxM) is emerging as a powerful tool, allowing service providers to compile comprehensive metrics at various customer touchpoints, enabling them to fine tune their offerings and elevate their customer experience.
Read MoreLast week the England Golf Awards 2019 celebrated true heroes of the game. Players 1st presented England Golf’s new Innovation Award to Mytime Active for their pioneering scheme.
Read MoreWe are delighted to announce the opening of our new UK office and to welcome Amelia Lewis to the team as the UK Regional Manager.
Read MorePlayers 1st is attending the PGA Merchandise Show next week and competing in the Global Golf Innovation Competition hosted by HYPE Sports Innovation.
Read MoreWe are pleased to announce a new partnership between Players 1st and TPC Network. We look forward to supporting its goal of delivering exceptional experiences for their guests.
Read MoreThis week Players 1st attends The Golf Business TechCon in Las Vegas. The conference is designed to explore the subject of golf course technology and brings together related professionals to accentuate the latest tools and techniques.
Read MoreWe are excited to welcome Peter Smith into the critical leadership role of General Manager for Players 1st North America where he will drive the Players 1st vision of growing the game.
Read MoreLast week we reflected on what we learned at the second annual Players 1st Conference. This week we talk about a paradigm shift in the golf industry and reveal the winners of the Players 1st Tournament.
Read MoreIn the wake of the second annual Players 1st Conference we would like to take a step back and talk about what we learned during the three marvelous days in Barsebäck, Sweden.
Read MorePlayers 1st data shows that players at all skill levels benefit in terms of lowering their HCP by taking just 3+ lessons per year. New players especially benefit immensely from pros who can provide particularly pedagogical and exciting lessons, and clubs can increase their retention rates significantly by making sure players improve below 37+ HCP.
Read MoreThe 2018 edition of the Players 1st Conference will be hosted by the Swedish Golf Federation and will take place at Barsebäck Golf and Country Club, Malmö. At the heart of the conference will be discussions of club management and strategies for making improvements with the Players 1st platform.
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